CNW Digital Blog

The Latest on Marketing, Business, Innovation & Tech

Why Finding Your Niche is So Important

Why Finding Your Niche is So Important

Hey there, Clarissa here. This week I wanted to focus on a topic, that’s really become somewhat of a “buzzword” in the past few years: niche. niche /niCH,nēSH/ Definition: denoting or relating to products, services, or interests that appeal to a small, specialized section of the population. Note, two important keywords here: small and specialized. I will return to this …

Does SMS Automation Really Work?

Does SMS Automation Really Work?

Is SMS / MMS automation really worth all the hype? The short answer: yes. Now for the long explanation. Here’s why you should be using SMS / MMS text message automation: Higher open rates > as high as 98%  Better response rate > 45% of people respond to branded SMS marketing messages The upper hand against competition > 61% of …

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