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How Well Do You Know Your Customer?

How Well Do You Know Your Customer?

Before you answer that, stop, because it’s a trick question. Ask yourself what’s wrong with this question? First off, it should be customers, as in plural. You don’t have a single customer, and if you do, contact me for help so we can work on your customer acquisition strategy ASAP! But I digress. So if you have multiple customers, then …

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