CNW Digital Blog

The Latest on Marketing, Business, Innovation & Tech

Why Finding Your Niche is So Important

Why Finding Your Niche is So Important

Hey there, Clarissa here. This week I wanted to focus on a topic, that’s really become somewhat of a “buzzword” in the past few years: niche. niche /niCH,nēSH/ Definition: denoting or relating to products, services, or interests that appeal to a small, specialized section of the population. Note, two important keywords here: small and specialized. I will return to this …

Does SMS Automation Really Work?

Does SMS Automation Really Work?

Is SMS / MMS automation really worth all the hype? The short answer: yes. Now for the long explanation. Here’s why you should be using SMS / MMS text message automation: Higher open rates > as high as 98%  Better response rate > 45% of people respond to branded SMS marketing messages The upper hand against competition > 61% of …

Should You Invest in Google AdWords Pt II

Should You Invest in Google AdWords Pt II

Hi everyone, Clarissa here, Back with an update on Google AdWords. You can see my original post here. This time it’s for a client (not CNW Digital) but I thought it would be good to demonstrate results for an entirely different product, and an actual eCommerce business, as opposed to a marketing agency or consulting business. Google AdWords Previous Recommendations …

How Email Marketing Generated $50,000 In Revenue For Our Client

How Email Marketing Generated $50,000 In Revenue For Our Client

Hey guys, Clarissa here, If you’ve been following CNW’s posts up until this point, you’d know how much of an advocate we are for automation and email marketing. Today, I’m going to show you a brief case study from one of our current clients and how their minimal investment generated maximum results. First, let’s take a look at why you …

How Well Do You Know Your Customer?

How Well Do You Know Your Customer?

Before you answer that, stop, because it’s a trick question. Ask yourself what’s wrong with this question? First off, it should be customers, as in plural. You don’t have a single customer, and if you do, contact me for help so we can work on your customer acquisition strategy ASAP! But I digress. So if you have multiple customers, then …